622 3rd Ave, New York, NY 10017 / 212-784-2390 / info@livunltd.com
about
about

LIVunLtd is a global luxury brand specializing in all facets of the service experience, delivered on-site, off-site or a combination of the two. We are a collection of four established industry-leaders coming together to create the first genuine, single-source amenity solution. Our services are retained by the most iconic residential, commercial and hotel properties in New York City and beyond to provide an elevated level of hospitality through amenity space activation and management, fitness and wellness programming, spa management and five-star concierge services.

Under the corporate umbrella of American Amenities, LIVunLtd has a unique differentiator which comes from our access to equipment, equipment maintenance and repair, pool maintenance and repair, best-in-class lifeguards, as well as a vast network of expertise from our AA partner companies, American Pool and Heartline Fitness Equipment.

This seamless collaboration will distinguish your property from the competition. And in our world, that’s an unparalleled asset.

Want to join our team? Click here to view our career opportunities

Mitch Friedlander
Leadership / Chief Executive Officer
“I want to create an unforgettable business platform that allows for the consistent, seamless offering of luxury hospitality.”

As the undisputed virtuoso of creating and sustaining a scalable luxury service program, Mitch is the main author of LIVunLtd’s signature platform. Proof of that platform’s success is on full display in American Pool, the aquatic services company Mitch founded in 1987. Thirty years in, and American Pool remains the national leader in its field, operating in 26 locations and 15 states, while employing a full-time staff of 450 and a part-time staff of 7,500. With unparalleled business acumen, and a proven ability to create scale, Mitch’s talents have helped establish LIVunLtd as the one, true, single-source solution amenities provider.

Mitch Friedlander
Leadership / Chief Executive Officer
“I want to create an unforgettable business platform that allows for the consistent, seamless offering of luxury hospitality.”

As the undisputed virtuoso of creating and sustaining a scalable luxury service program, Mitch is the main author of LIVunLtd’s signature platform. Proof of that platform’s success is on full display in American Pool, the aquatic services company Mitch founded in 1987. Thirty years in, and American Pool remains the national leader in its field, operating in 26 locations and 15 states, while employing a full-time staff of 450 and a part-time staff of 7,500. With unparalleled business acumen, and a proven ability to create scale, Mitch’s talents have helped establish LIVunLtd as the one, true, single-source solution amenities provider.

Michael Fazio
Service / Chief Creative Officer
“When I’m being served, I want the best, and it’s all about me. When I’m serving, it’s all about you, and giving you something even better than the best.”

Author of the best-selling book, “Concierge Confidential,” Michael is the most lauded concierge in the industry. His style and philosophy of service are the backbone of LIVunLtd. In addition to his bold thought leadership in the concierge industry, Michael has acted as a media spokesperson and keynote speaker. He is frequently featured in the national media as a Lifestyle Expert and Customer Service guru. Appearances include The Today Show, Rachel Ray, Entertainment Tonight, 20/20, Travel Channel’s Top Five, and multiple appearances on The View. Michael is co-founder of Abigail Michael’s Concierge.

Michael Fazio
Service / Chief Creative Officer
“When I’m being served, I want the best, and it’s all about me. When I’m serving, it’s all about you, and giving you something even better than the best.”

Author of the best-selling book, “Concierge Confidential,” Michael is the most lauded concierge in the industry. His style and philosophy of service are the backbone of LIVunLtd. In addition to his bold thought leadership in the concierge industry, Michael has acted as a media spokesperson and keynote speaker. He is frequently featured in the national media as a Lifestyle Expert and Customer Service guru. Appearances include The Today Show, Rachel Ray, Entertainment Tonight, 20/20, Travel Channel’s Top Five, and multiple appearances on The View. Michael is co-founder of Abigail Michael’s Concierge.

Wendy Bosalavage
Spa and Wellness / Chief Revenue Officer + President
“My mantra is, ‘Be the change that you want to see in the world.’ For me, that means choosing happiness for myself and promoting wellness in others.”

Wendy’s inexhaustible drive is fueled by her passionate belief that there is a direct correlation between maintaining the value of a property and offering facilities and services that provide residents with the opportunity for a healthy, balanced lifestyle. She has consulted on the design and implementation of innumerable fitness and spa facilities in luxury residential and commercial properties around the world, and is among a select group of people invited to take part in the Global Wellness Summit each year. She earned her certificate as a Wellness Coach from the Institute of Integrative Medicine.

Wendy Bosalavage
Spa and Wellness / Chief Revenue Officer + President
“My mantra is, ‘Be the change that you want to see in the world.’ For me, that means choosing happiness for myself and promoting wellness in others.”

Wendy’s inexhaustible drive is fueled by her passionate belief that there is a direct correlation between maintaining the value of a property and offering facilities and services that provide residents with the opportunity for a healthy, balanced lifestyle. She has consulted on the design and implementation of innumerable fitness and spa facilities in luxury residential and commercial properties around the world, and is among a select group of people invited to take part in the Global Wellness Summit each year. She earned her certificate as a Wellness Coach from the Institute of Integrative Medicine.

Abbie Newman
Hospitality / President
“I’m all about taking a nourishing, holistic approach to luxury lifestyle and convenience.”

Abbie comes to LIVunLtd after spending more than two decades working at renowned luxury hotels around the globe. She is a multi award-winning concierge, and a former member of the prestigious International Concierge Society’s “Les clefs d’Or.” While hospitality service remains at the core of her DNA, she is extremely proud to have identified the need for hotel-caliber services in residential and commercial properties, leading, in 2001, to her co-founding Abigail Michaels Concierge. Abbie’s vast network of contacts and her impeccable reputation make her the go-to resource for real estate developers, property managers and hotel owners who seek to differentiate their properties.

Abbie Newman
Hospitality / President
“I’m all about taking a nourishing, holistic approach to luxury lifestyle and convenience.”

Abbie comes to LIVunLtd after spending more than two decades working at renowned luxury hotels around the globe. She is a multi award-winning concierge, and a former member of the prestigious International Concierge Society’s “Les clefs d’Or.” While hospitality service remains at the core of her DNA, she is extremely proud to have identified the need for hotel-caliber services in residential and commercial properties, leading, in 2001, to her co-founding Abigail Michaels Concierge. Abbie’s vast network of contacts and her impeccable reputation make her the go-to resource for real estate developers, property managers and hotel owners who seek to differentiate their properties.

Dan Cohen
Technology / Chief Information Officer
"I think technology should make people's lives better - both our clients and employees. Ideally you don't even notice it. It's there to facilitate delightful and empowering experiences that enrich your life."

The consummate entrepreneur, Dan has achieved much professional acclaim, including twice winning his place on INC Magazine's 500|5000 list as well as The Daily Record's 40 Under 40 list. Prior to joining LIVunLtd, Dan's impressive track record for success included a role as COO for two web-based businesses, including TigerGPS.com and Mindgrub Technologies. As part of the expansion of LIVunLtd, Dan has taken the company into the world of technology by developing and deploying an array of new operational platforms, plus LIVunLtd's customer-facing mobile app. Dan earned his BSE from Princeton University and his MS in Operations Research from the Georgia Institute of Technology.

Dan Cohen
Technology / Chief Information Officer
"I think technology should make people's lives better - both our clients and employees. Ideally you don't even notice it. It's there to facilitate delightful and empowering experiences that enrich your life."

The consummate entrepreneur, Dan has achieved much professional acclaim, including twice winning his place on INC Magazine's 500|5000 list as well as The Daily Record's 40 Under 40 list. Prior to joining LIVunLtd, Dan's impressive track record for success included a role as COO for two web-based businesses, including TigerGPS.com and Mindgrub Technologies. As part of the expansion of LIVunLtd, Dan has taken the company into the world of technology by developing and deploying an array of new operational platforms, plus LIVunLtd's customer-facing mobile app. Dan earned his BSE from Princeton University and his MS in Operations Research from the Georgia Institute of Technology.

Brian Buccino
Operations / Executive VP
"Passion is a crucial ingredient to success in our field. What we have the privilege of doing at LIV is so much more than lifestyle management. We act as the catalysts that elevate our clients' lives to the next level."

Brian brings his unique professional background to LIVunLtd, which began with a 7-year stint on Wall Street managing a sales team on the trading floor of the New York Stock Exchange while also completing his MBA. He then leveraged his Wall Street acumen with his passion for fitness and wellness to transition into the commercial fitness industry, landing a leadership role with fitness giant, Equinox Sports. During his successful tenure with Equinox, Brian was responsible for managing multiple facets of club operations on a national level. As LIVunLtd experiences higher-than-ever demand for our product, Brian’s imprint supports our ability to scale successfully, while continuing to maintain the highest brand standards.

Brian Buccino
Operations / Executive VP
"Passion is a crucial ingredient to success in our field. What we have the privilege of doing at LIV is so much more than lifestyle management. We act as the catalysts that elevate our clients' lives to the next level."

Brian brings his unique professional background to LIVunLtd, which began with a 7-year stint on Wall Street managing a sales team on the trading floor of the New York Stock Exchange while also completing his MBA. He then leveraged his Wall Street acumen with his passion for fitness and wellness to transition into the commercial fitness industry, landing a leadership role with fitness giant, Equinox Sports. During his successful tenure with Equinox, Brian was responsible for managing multiple facets of club operations on a national level. As LIVunLtd experiences higher-than-ever demand for our product, Brian’s imprint supports our ability to scale successfully, while continuing to maintain the highest brand standards.

Rachel Woodbridge
Creative / Creative Director
"I love that a compelling visual story has the power to entice people to fully engage with an experience."

A graduate of Parsons School of Design, Rachel began her professional career in fashion working for some of the industry's most iconic stylists. She soon found her way into creative positions, both visual and editorial, for PopSugar, Brit+Co and Wanelo, before landing at Net-a-Porter where she served as brand ambassador for the launch of Porter Magazine, Net-A-Porter's equivalent to Vogue. Following her passion for food, fashion and travel, Rachel took a leap of faith to join a successful concierge startup where she saw a need in the amenities market for an elevated level of creativity. At LIVunLtd, Rachel's imaginative activations and beautifully designed creative assets are valuable benefits helping to set our clients apart from the competition.

Rachel Woodbridge
Creative / Creative Director
"I love that a compelling visual story has the power to entice people to fully engage with an experience."

A graduate of Parsons School of Design, Rachel began her professional career in fashion working for some of the industry's most iconic stylists. She soon found her way into creative positions, both visual and editorial, for PopSugar, Brit+Co and Wanelo, before landing at Net-a-Porter where she served as brand ambassador for the launch of Porter Magazine, Net-A-Porter's equivalent to Vogue. Following her passion for food, fashion and travel, Rachel took a leap of faith to join a successful concierge startup where she saw a need in the amenities market for an elevated level of creativity. At LIVunLtd, Rachel's imaginative activations and beautifully designed creative assets are valuable benefits helping to set our clients apart from the competition.

Todd Allen
Exercise / Director of Fitness + Wellness
“What really gets me out of bed in the morning is knowing that, each day, I have the opportunity to help other people become more centered, stronger, and more fit.”

Todd’s 30-year career includes work as a professional dancer, and work in the physical wellness industry. Prior to joining LIVunLtd, Todd spent six years with FlyWheel Sports, where he was a key player in the design and implementation of “FlyBarre,” and where he was responsible for casting, training and managing quality control and brand coherence. In addition to being a PURE Yoga certified Yoga Trainer, Todd is a Certified Personal Trainer and a Certified Group Fitness Instructor. He holds a Masters in Dance from NYU’s Tisch School of the Arts.

Todd Allen
Exercise / Director of Fitness + Wellness
“What really gets me out of bed in the morning is knowing that, each day, I have the opportunity to help other people become more centered, stronger, and more fit.”

Todd’s 30-year career includes work as a professional dancer, and work in the physical wellness industry. Prior to joining LIVunLtd, Todd spent six years with FlyWheel Sports, where he was a key player in the design and implementation of “FlyBarre,” and where he was responsible for casting, training and managing quality control and brand coherence. In addition to being a PURE Yoga certified Yoga Trainer, Todd is a Certified Personal Trainer and a Certified Group Fitness Instructor. He holds a Masters in Dance from NYU’s Tisch School of the Arts.