A Single-Source Partner
About Us
For decades, we have helped advance the fitness, wellness, and amenity industry through practical innovation and proven operational expertise. Across the United States and Canada, we support the full asset lifecycle through consulting, management, equipment, and service, helping clients improve how their spaces operate and perform.

Our Story
Almost 50 years in, LIVunLtd has grown from one Health Systems Group into a full-service partner across consulting, equipment, and management. Here’s how we got here.
- 1978: Health Systems Group, the oldest company in the LIVunLtd portfolio, is founded.
- 2002: Abigail Michaels Concierge is acquired.
- 2015: American Leisure, a fitness management brand, is acquired.
- 2016: Superior Pools is acquired.
- 2017: Abigail Michaels Concierge and American Leisure merge and are rebranded as LIVunLtd, officially launching the LIVunLtd brand.
- 2017: National Fitness Products is acquired.
- 2018: Health Systems Group is acquired.
- 2019: Apple Fitness Store is acquired.
- 2019: Heartline is acquired.
- 2021: LIVunLtd becomes the exclusive Life Fitness distributor in Canada.
- 2024: LIV North rebrands as LIVunLtd.
- 2025: Advantage Sport & Fitness is acquired.
- 2025: LIVunLtd is named a Real Estate Top Workplace.
- 2026: LIVunLtd is named a USA TODAY Top Workplace.

Our Purpose
To inspire and create happier and healthier moments.
Core Values
Safety
Prioritize our commitment to safety.
Safety Mindset. We genuinely care and make safety our habit.
Act with Integrity. We do the right thing – even when no one is watching.
Excellence
Deliver value beyond expectation.
Best in Class. We hold each other to the highest standards and achieve exceptional execution.
Own Our Results. We measure success by achieving our goals, not by our efforts and activities.
Passion
Fuel every moment with drive and dedication.
Entrepreneurial Spirit. We persevere through challenges, take ownership, and move with speed.
Serve with Purpose. We take pride in our work and in delighting our clients.
Boldness
Determine our future through courage and curiosity.
Dare to Innovate. We pioneer new ways to support our people and serve our clients.
Explore the Possibilities. We question assumptions, challenge norms, and avoid complacency.
Partnership
Win as a team, grow as a collective.
Trust and Respect. We communicate with clarity and assume positive intentions.
Embrace Feedback. We listen, learn, and act on feedback to continuously improve.




