Services
Fitness Management
We manage the day-to-day operations that keep fitness facilities running at a high level, with capabilities that include staffing, programming, equipment planning, and ongoing operational support. By bringing a business strategy to the gym floor, we help each facility run efficiently, engage members, and support broader performance goals.
What We Deliver
Facility Operations and Team Leadership
Manage day-to-day fitness facility operations through dedicated leadership, staffing oversight, and operational accountability.
Staffing and Member Programming
Recruit, train, and manage on-site teams while delivering programming and events that drive participation and enhance the member experience.
Equipment Planning and Support
Support equipment selection, purchasing, maintenance, and repairs based on the needs of the facility.
For facilities where space or traditional staffing isn’t available, we offer Optimal by LIVunLtd, our virtual fitness solution. Optimal delivers live weekly classes, on-demand sessions, and expert-led wellness workshops.
How We Operate
Direct Leadership & Accountability
Every facility is backed by dedicated management responsible for day-to-day operations and team oversight. We provide clear accountability for results, ensuring the facility meets your performance expectations.
Professional Staffing & Training
We manage the most complex part of the operation: the people. We recruit, train, and manage the on-site teams to ensure high-standard service delivery and consistent operational flow.
Equipment & Facility Support
When needed, our teams can coordinate maintenance, repairs, and equipment planning to reduce downtime and support reliable day-to-day operations.
Customized Operational Workflows
We don’t use a one-size-fits-all model. Operations are structured around the specific size, complexity, and use-case of your facility, from staffing levels to daily workflows.
Brand-Aligned Experience
We can operate as a seamless extension of your property’s brand. From uniforms and technology to communication, every touchpoint is aligned to support a consistent experience for your users.
When to Engage
We work with our clients at different stages of a project, based on project goals, challenges, and operational needs.
New Builds & Launches
We get involved early to influence layout and procurement, ensuring the transition from construction to live operations is seamless and strategic.
Operational Transitions
We step in to assume responsibility for existing facilities, stabilizing performance and closing operational gaps to restore consistency to how the gym runs.
Frequently Asked Questions
What does full-service fitness management include?
We can manage the day-to-day operation of a fitness facility, including staffing and team leadership, programming, equipment planning, maintenance, and operational oversight. Our approach is built around the needs of each facility rather than a standard operating model.
Can LIVunLtd take over management of an existing fitness facility?
Yes. We work with existing facilities that need a new operating partner, stronger day-to-day oversight, or a more consistent member experience. Our team can step into an existing operation, identify gaps, and build an approach around the facility, its users, and its goals.
Can fitness management be customized to our property or brand?
Yes. Staffing, programming, workflows, technology, and service standards can be tailored to the property and the people who use it. We can also operate as an extension of your brand, creating a consistent experience across the fitness facility and the broader property.
What is Optimal by LIVunLtd, and can it be used without full Fitness Management?
Optimal by LIVunLtd is our virtual fitness and wellness platform, offering live weekly classes, on-demand sessions, wellness workshops, and other digital programming. It can complement an on-site fitness program or be used as a stand-alone solution when traditional staffing, space, or scheduling isn’t practical.
Let’s Get to Work
Tell us about your project or facility. Our team will follow up to discuss your requirements and how we can execute on your goals.